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A bartender on a trapeze? It’s a part of a rebrand technique for Worlds Away


Staff member
Mar 22, 2024
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HIGH POINT — When Worlds Away opens its showroom for Excessive Level Market on April 12, founders Bob Berry and Lucy Woodson are planning to kick off what they’re describing as “a unprecedented new chapter” with a memorable market occasion.

A part of the furnishings and décor firm’s rebrand, the Friday afternoon showroom celebration will embrace notable moments reminiscent of a bartender serving drinks the other way up whereas hanging from a trapeze, however the true aim for the festivities extends far past market, in response to Berry and Woodson. As an alternative, an important takeaway is for Worlds Away consumers to see how the corporate is evolving to serve its prospects with new companies and merchandise.

“This marks solely the third reimagining of our enterprise in 32 years,” mentioned Berry. “With every iteration, it spurs new pleasure inside the firm, inspiring us to examine revolutionary methods to reinforce our design and customer support choices.”

Along with the rebrand, Worlds Away has partnered with a U.S.-based upholstery firm and can debut a brand new line-up of chairs, sofas and different upholstered merchandise developed by the Memphis-based design workforce at High Point Market. The road is offered for fast delivery from the Memphis warehouse.

The brand new product enhances back-end methods which can be a part of the rebrand, together with adjustments to “all the operations of our firm,” Berry mentioned. He added that updates to the web site prioritize user-friendliness and customer-centric options. Moreover, adjustments to the inner methods optimize operations and enhance efficiencies on the again finish, making a shopping for expertise described as “streamlined, environment friendly and pleasant.”

In the course of the Friday occasion, described by the pair as a “celebration of expertise,” the brand new Worlds Away brand will likely be unveiled, providing guests the primary have a look at the corporate’s new path. Together with the reveal, Berry and Woodson plan to reiterate their dedication to prospects, innovation and handcrafted merchandise.

“Through the years, we’ve advanced from a handpainted toleware assortment to now embracing a wealthy tapestry of kinds and supplies from all over the world,” acknowledged Woodson. “The journey from the place we started to the place we are actually has been an unbelievable expertise crammed with great workers, companions and beautiful merchandise.

The Worlds Away celebration is 4-6 p.m., Friday, April 12, within the Worldwide House Furnishings Middle, IH-500.

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